Where they were
PensionAble is a startup taking on one of the slowest corners of finance. Pension scheme calculations that take consultancies months, they can do in days, audited and explained. New company, serious product, no website.
They needed a site that would put them in front of actuaries and scheme administrators and be taken seriously in the first five seconds.
What we built
Four pages that say exactly what it does and who it is for. No hype, because the audience does not buy hype. A dark hero with a slow, living shader behind the headline, so it feels like technology without shouting about it. A how it works page that walks through the process step by step. A demo page and a contact page that get straight to a conversation.
The palette is navy and teal, the type is clean, and every sentence was cut until it earned its place.
How it went
Brief to live site in a weekend. It has been the front door for their conversations with the industry since.
